The Salvation Army's Expect Change Blog » A revolutionary advertising concept for The Salvation Army in Norway

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Though it’s happening halfway across the world, Salvation Army fans here in the US are rooting for Takasa – “The Artists Known As Salvation Army” to win the Eurovision Song Contest. Ranging in age from 21 to 95 (the oldest Eurovision contestant ever) the band members are Salvation Army soldiers brought together by a shared gift of music and love of God.

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A revolutionary advertising concept for The Salvation Army in Norway

Submitted by Kathy Lovin on March 29, 2010 – 2 Comments

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I’ve written about great Salvation Army ad campaigns on this blog before. Remember the Portland, Maine guerrilla ad campaign last summer that cost almost nothing? They “advertised” on pizza boxes, coffee cup sleeves, and restroom mirrors, for example. Click here if you want to read more about it.

Now, I’m bringing you news of a Scandinavian ad campaign that was featured recently on the Ads of the World blog. The Norwegian firm, Try in Oslo, Norway created a stunning ad built into a coin collection box.

Coin shell advertising poster - bed

The ads pictured here are on the side of a bus shelter. Click the images on the left to enlarge them so you can see the round coin slot in the center of each ad. In the first ad, the coins drop in to form the shape of a bed frame.

Coin shell advertising poster - shelter

Translated to English, the ads say, “Thank you. One small coin can make a big difference.”

Click here for a link to more information about this ad campaign on the Ads of the World blog.

As the coins drop into the ad image pictured to the left, the coins create a roof over the man depicted in the ad.

Such a creative and beautiful ad. Let’s hope it motivates people to action too.

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2 Comments »

The Salvation Army's Expect Change Blog » More beautiful Salvation Army billboard ads! says:

October 6, 2010 at

[...] the Scandanavian bus bench ads for the Army that featured a coin-drop [...]
uberVU - social comments says:

March 29, 2010 at

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This post was mentioned on Twitter by lovinkat: A bus shelter ad that collects spare change? You bet: helps homeless people in Norway at The Salvation Army http://bit.ly/cm8VLW...