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Innovative Salvation Army ads target people in need
October 24, 2014 – | No Comment

Unless you live in Seattle, you probably haven’t seen The Salvation Army latest advertising campaign. Instead of billboards, bus bench signs and mall kiosks asking you to financially support people struggling with hunger, addiction or homelessness, the ads are targeted specifically to people in crisis.

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A revolutionary advertising concept for The Salvation Army in Norway

Submitted by on March 29, 2010 – 2 Comments

I’ve written about great Salvation Army ad campaigns on this blog before. Remember the Portland, Maine guerrilla ad campaign last summer that cost almost nothing? They “advertised” on pizza boxes, coffee cup sleeves, and restroom mirrors, for example. Click here if you want to read more about it.

Now, I’m bringing you news of a Scandinavian ad campaign that was featured recently on the Ads of the World blog. The Norwegian firm, Try in Oslo, Norway created a stunning ad built into a coin collection box.

Try Advertising Agency, Oslo, Norway

Coin shell advertising poster - bed

The ads pictured here are on the side of a bus shelter. Click the images on the left to enlarge them so you can see the round coin slot in the center of each ad. In the first ad, the coins drop in to form the shape of a bed frame.
Try Advertising Agency, Oslo, Norway

Coin shell advertising poster - shelter

Translated to English, the ads say, “Thank you. One small coin can make a big difference.”

Click here for a link to more information about this ad campaign on the Ads of the World blog.

As the coins drop into the ad image pictured to the left, the coins create a roof over the man depicted in the ad.

Such a creative and beautiful ad. Let’s hope it motivates people to action too.

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